Until now, we knew that when a short-term rental property manager meets Airbnb’s high quality standards, the platform recognises their hard work by awarding them the Superhost status.
Whether the manager is an individual or a short-term rental management company, Airbnb rewards consistent excellence in service quality, reflected in high ratings, by granting the Superhost badge. (For more details on how to become a Superhost, read here).
However, the Superhost distinction is awarded to the manager, not the property itself. In contrast, the **Guest Favorite Badge** highlights your property, setting it apart from others in search results and increasing bookings.
What exactly is the Guest Favorite Badge?
The Guest Favorite Badge is one of Airbnb’s newly introduced distinctions, designed to recognise properties that stand out in guest preferences.
Airbnb awards this badge to short-term rental properties that meet the following criteria:
- Have received at least five guest reviews.
- Maintain outstanding reviews with an average rating of 4.9 or higher.
- Have a minimal cancellation rate by the host or manager and customer service issues reported at less than 1% in the property’s history.
- Stand out for their location and the accuracy of their description, provide seamless check-in experiences, maintain impeccable cleanliness, and demonstrate exceptional communication by the host or manager, marked by politeness, consistency, and efficiency. Additionally, the value of the services offered must satisfy guests.
According to Airbnb, hosts or managers don’t need to do anything extra beyond providing excellent accommodation services. Properties are evaluated daily, and the Guest Favorite Badge is applied automatically if the above conditions are met. The platform updates and refreshes this information every 24 hours.
The Guest Favorite Badge in search results
Earning the Guest Favorite Badge makes your property a preferred choice for guests. The badge’s presence on your listing helps it stand out from the competition.
An additional advantage of this badge is that guests can use it as a search filter. This means your property will appear in a filtered list, leaving out properties that haven’t earned this distinction. In a way, we could say that a property with this badge gains a competitive edge over others.
In an ever-growing short-term rental market, the Guest Favorite Badge provides an opportunity for your property to shine. On the one hand, Airbnb promotes properties with good reputations and high reviews; on the other hand, your property will appear in exclusive filtered lists, increasing its visibility.
It is well known that guests prefer properties with high ratings and trust badges – much like any product or service. We all seek reliable products and certified services.
By consistently delivering high-quality services and prioritising your guests’ experience, recognition will come naturally. Earning the Guest Favorite Badge will be inevitable, bringing in even more bookings.
