Not so long ago, the main topic of discussion in the short-term rental industry was equipping a property with as many consumables as possible. Discussions revolved around shampoo quantities, whether to provide a hairdryer, if we should offer one or two spare sets of sheets per guest, what products to stock in the fridge and kitchen cupboards to please guests, and whether to install air conditioning or if a fan would suffice.
Today, all of this is taken for granted. Short-term rentals have evolved so much that the aforementioned items are now considered basic amenities for any competitive property, whether it is located in a city or on an island, and regardless of whether it operates seasonally or year-round.
Increased guest demands
In a constantly evolving landscape, it is clear that guest needs and expectations are on the rise. Technology is advancing, and access to information is instantaneous. Anyone can easily compare one property listing with another. They can apply specific filters and compare similar accommodations to choose the one that appeals to them the most.
Guests are no longer just looking for a bed and an extra set of sheets. They want a high-quality mattress, premium pillows, the right room temperature, and minimal external noise. These amenities are a true investment.
What guests are focusing on
Here are the key amenities guests are actively seeking this year:
- Rest: Resting is one of the main – if not the main – purposes of a trip. The property they choose must be carefully designed for sleep quality and peace. This means a high-quality mattress and pillows, ideal indoor temperatures, blackout curtains, and soundproofing.
- Reliable Wi-Fi: It is not just about speed, but primarily about reliability. We can now organise everything from our mobile or laptop screens, wherever we are. This requires a strong signal so that work isn’t interrupted mid-task and searches don’t lag.
- Self check-in: Guests don’t necessarily want to rely on a host’s presence to collect the keys. As a result, they are increasingly looking for properties that offer self check-in. By using smart locks, guests can arrive at any time, provided they have received the instructions and access code.
- Fully equipped kitchen: Many guests choose to cook some or all of their meals in their Airbnb kitchen. Therefore, they prefer properties that are fully stocked with cookware, kitchen utensils, and complete sets of plates, glasses, and cutlery.
- Pet-friendly properties: A large portion of guests choose properties that welcome their pets. Just as with long-term rentals, not all owners allow animals in their homes, so the ability to host pets can serve as a significant advantage.
Which amenities can increase your nightly rate
Everything mentioned so far will help you enter a competitive environment where you will have equal opportunities alongside similar properties. But which amenities can give you a significant competitive edge?
- Swimming pool: This is the top choice when aiming to increase your Average Daily Rate (ADR). According to available data, properties with a pool command a 29% higher ADR and generate 38% higher revenue per available room.
- Jacuzzi: Like a pool, a hot tub appeals to specific types of Airbnb properties. However, it is a feature associated with relaxation, so if your property is located in the mountains or a premium destination, it is well worth considering.
- Outdoor experience: If your property is a holiday home, upgrading its outdoor spaces is highly recommended. Travellers seek to escape the cities and choose properties that help them connect with nature and everything it has to offer.
- Electric vehicle (EV) chargers: This amenity primarily applies to premium villas with private parking, targeting travellers going on road trips in Greece. Provided it suits your target audience and the property’s location, it can be a major competitive advantage.
Before you invest, do your research
Everything mentioned above sounds like a tempting investment for any host and their property. However, careful research is essential before making any purchases, building works, or upgrades. Beyond the initial purchase cost, you must gather accurate information regarding maintenance, repair, and cleaning costs.
You can compare properties in your local area and study guest reviews, which often provide highly realistic feedback. This will give you a much clearer picture of the amenities you should consider adding.
Simply wanting to upgrade your property isn’t enough; it must be done methodically and with a clear strategy, with the ultimate goal of making your guest’s stay truly unforgettable.
